As #GivingTuesday is almost here, we thought we’d share with you nine interesting facts about the latest, global craze that has quickly become the world’s largest day of giving! Enjoy.
It’s the official launch of Money Donations on forgood
You heard right! We have officially launched money donations just in time for #GivingTuesday. You can now support your favourite Causes by making a financial contribution to their efforts. Check out all the Opportunities here!
It has big money-making potential
In 2017 alone, #GivingTuesday fundraisers brought in over $300 million (R4.3 billion). That doesn’t include people who were accepting donations before and after the date!
This monstrous day of giving is global
This year, #GivingTuesday will be present in 150+ countries – and as of 2018, South Africa is one of them! To get involved, check out our Campaign on forgood.
#GivingTuesday yields high retention rates in giving
The #GivingTuesday organisation has found that people who give on the day are highly likely to be repeat donors/volunteers – 75% more likely to be exact. Talk about loyalty!
It’s a largely digital campaign
Aptly named as such, #GivingTuesday has a huge focus on taking things digital and the proof is in the pudding. In 2017, their campaign made over 21.7 billion social media impressions!
#MyGivingStory is part of #GivingTuesday – Campaign-ception!
Looking to win R20 000 for the Cause of your choice? Well, through the #MyGivingStory campaign, a campaign that’s part of #GivingTuesday, you can! 20 winners will be selected based on their stories of how and why they give. You can find out more here. Good luck!
#GivingTuesday isn’t owned by anyone
That’s right, everything about it is able to be copied and customised for your personal use – it only helps spread the movement! A great example of this is the #GivingTuesday heart. Each country has developed their own to represent themselves. Check it out here.
It rides the tailcoat of two other celebratory days
You may have heard of Black Friday and Cyber Monday. There’s another day you might want to know about: Giving Tuesday. The idea is pretty straightforward. On the Tuesday after Thanksgiving, shoppers take a break from their gift-buying and donate what they can to charity. – Bill Gates
#GivingZooDay is a thing in the States
In a play on #GivingTuesday, the #GivingZooDay campaign features Zoo’s from all over the United States by engaging visitors to be stewards of the environment and save species from extinction. Just another way to make the campaign their own! Read more about the Campaign here.